Turn Your Bullhorn CRM into a High-Performance Machine

 

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Why Bullhorn Automation

Bullhorn Automation (formerly Herefish) gives recruitment businesses the power to automate and personalise communications at scale, but too often, it’s underused or misconfigured.

At Marmalade, we help you get the most from Bullhorn Automation by designing and implementing campaigns that re-engage your database, nurture candidates and clients, and reduce manual admin, all while tracking results that matter.

Done well, Bullhorn Automation helps you:

  • Re-engage dormant candidates and clients
  • Automate job alerts and onboarding journeys
  • Keep your data clean, segmented, and actionable
  • Reduce manual work for your consultants
  • Increase the ROI of your marketing and sales activities
 

Are You Already Using Bullhorn Automation But Need Help Getting The Most Out of it?

If you’re already using Bullhorn Automation but aren’t seeing the value or want help launching it properly, we can help.

 

Book your audit now

Automation Audit & Opportunity Mapping


We start by auditing your current Bullhorn setup and identifying where automation can save time and drive revenue. This includes:

- Existing workflows review
- Data segmentation audit
- Campaign and trigger gap analysis
- Quick wins and longer-term roadmap

Workflow Strategy & Build


We create and implement powerful workflows tailored to your goals, from lead nurturing to consultant onboarding.

- Candidate engagement journeys
- Client reactivation workflows
- Lead nurturing and compliance automations
- Job alert sequences

Ongoing Support & Campaign Management


Think of us as an extension of your team. Whether it’s launching a new nurture campaign or optimising existing flows, we provide hands-on support to help you scale smarter.

 

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